Federica Verna

Chief Marketing Officer

Born in Milan, Federica is an experienced marketer with over 20 years of extensive international experience working with leading multinationals, such as Nestlé and its global partners. Her expertise spans both developed and emerging markets, where she has also served as a strategic consultant for SMEs and multinational corporations alike, operating in various industries. She is motivated by building brands by uncovering their unique and relevant purposes, and she is particularly passionate about innovation, consistently leveraging groundbreaking ideas to amplify impact and turn challenges into opportunities. Federica thrives in a dynamic, fast-paced environment characterized by flat organizational structures and collaborative teams. Her professional journey has taken her across various countries in Europe and Asia, enriching her global perspective and adaptability. Now settled in Milan with her family, she indulges in the city's fine dining experiences and cooking at home. She has also rekindled her passion for freeride skiing, seizing every opportunity to hit the slopes during the winter season.